We are helping women-led micro-enterprises affected by the economic impact of COVID-19 in Bali by providing capacity development support to strengthen their business sustainability and resilience.
Project Type
- Experimentation
Partners
THE PROBLEM
The COVID-19 pandemic has had a major impact on Bali's economy, with the tourism sector being hit the hardest. The coronavirus outbreak has led to massive job losses and reductions in incomes across the island. Its effects have had a disproportionate impact on different segments of the population, including women. A key finding from Kopernik’s Rapid Assessment of the impact of COVID-19 on livelihoods in Bali uncovered that female respondents have been more severely impacted, experiencing a reduction in income of 72%, while the income of male respondents has been reduced by 52%.
THE SOLUTION
Building on our rapid assessment results, we will select women-led SMEs in Bali that have been impacted by the COVID-19 pandemic to provide support through a capacity development program, connecting them to new markets, including on-line platforms, identifying new opportunities, leveraging their existing skills and knowledge, as well as providing access to re-skilling opportunities, to strengthen their resilience during times of crisis, and beyond.
THE EXPECTED IMPACT
- To support women-led SMEs to rebuild or to keep their business operating and profitable
- To identify new opportunities, new market channels, improve the marketing strategy, tools, channels, and/or assets of the SMEs
- To build resilience and sustainability of women-led SMEs in Bali
THE PROJECT RESULT
We assisted 30 women-led food and beverages (F&B) businesses in enhancing their knowledge and practical skills in the 4P marketing mix and online promotions. Additionally, we selected 10 women-led businesses for hands-on training in product photography and social media management.
Results:
- Product-related knowledge increased by 31% after completing the 4P marketing mix and social media training.
- Knowledge in product photography improved by 64% after the training.
- Knowledge in social media increased by 37% after the training.
THE BROADER IMPACT
- Income increased by 29%, averaging IDR 1.980.000 three months after training.
- Product sales increased by an average of 23%.
- Following training, all women-led MSMEs are utilizing both offline and online promotions, including platforms like Instagram, Gojek, Grab, Tokopedia, and Shopee.
PROJECT COST
Type
Description
Amount
Solution & Project Implementation
Costs associated with the purchase of the solutions tested and project coordination
$10,443
Monitoring & Evaluation
Costs associated with data collection, analysis and reporting
$3,429
Administration Fee
Cost of transferring payments internationally, processing online donations (5%) and a contribution to Kopernik's operational costs (15%)
$2,878
Total $16,750
Kopernik Solutions provided a sub-grant to a trusted partner organisation who is implementing this project.
